Post-production

Clients often ask about post-production and retouching of my images before final delivery. In my post, you can see a few examples of before & after images.

Not every image requires massive "transformation" and closer to the final image you get it during the physical shoot, less work is required in the final post-production and retouching.

This is the reason, why photographers, especially those who work in the Architectural and Hotel field spend so much time creating one perfect image during the shoot.

It is not, that we are lazy with Photoshop, but if you don’t get it right during the shoot, there are massive limitations on what you can do in photoshop….unless you hire a graphic designer to do the dirty job :)

Professional photography is mostly about creating images on site as close as possible to the final image. The days of ultra retouched images are not suitable anymore in the world of architectural photography. Even hospitality has moved towards to more natural look, feel, and honest as possible.

Bear in mind the real and honest ethics of photography, a bit of high-end retouching does sometimes take place. It includes the manual blending of different light exposures to correct larger dynamic range, cloning and removal (blemishes, dust, dirt, objects,…), some dodge and burn, color and color cast correction, color grading for the consistent look of the image set, sharpening and temperature check.

Once images are approved, final images are being delivered to the client.